3iii Vision & Mission


At International Indian Icon (3iii), our vision is to establish a unified global platform dedicated to discovering and celebrating extraordinary talent within the Indian diaspora community. Our mission is rooted in the belief that the performing and visual arts of Indian tradition deserve a worldwide stage, fostering unity and appreciation for the diverse cultural heritage they represent.

Our guiding principle is the profound Sanskrit phrase, "Vasudhaiva Kutumbakam," emphasizing the idea that the world is one family. This aligns seamlessly with our vision, which revolves around showcasing the rich tapestry of Indian art forms on a global scale. We are committed to creating a space where the various artistic expressions of India can be recognized, celebrated, and rewarded.

The core of our mission is to discover emergent and aspirational Indian talent across geographical boundaries and age groups. We believe that talent knows no bounds, and irrespective of where one comes from or their age, everyone deserves a level playing field to showcase their skills on the international stage. Whether it is music, dance, fashion, acting, or any other art form, we aim to provide a platform that transcends borders, giving talented individuals the visibility and recognition, they deserve.

By fostering a global community of artists and audiences, 3iii seeks to contribute to the cultural exchange that highlights the beauty of Indian traditions. Our mission is to bridge gaps, break barriers, and offer a transformative experience for both participants and viewers. Join us in this journey as we champion the emergence of new talents, celebrate the diversity of Indian arts, and uphold the spirit of Vasudhaiva Kutumbakam on a global stage.