About 3iii

Welcome to the vibrant world of International Indian Icon (3iii), a groundbreaking global talent discovery platform brought to you by Gee Vision Inc., USA. 3iii is not just a competition; it is a celebration of talent that transcends borders, providing an equal playing field for emerging and aspiring young artists to showcase their expertise in music, dance, fashion, acting, and various other art forms.

Our platform is designed to offer participants unparalleled visibility and a chance to be discovered on a global scale. We believe in providing a launchpad for talented individuals who dream of making their mark in the world of entertainment. Whether you are an exceptional singer, a mesmerizing dancer, a trend-setting fashionista, or a promising actor, 3iii is your passport to global recognition.

What sets us apart is our unique talent acquisition approach, combining online and onsite auditions to unearth India's talented youth from every corner of the world. We believe that talent knows no geographical boundaries, and through our platform, we aim to give wings to individuality. Our process ensures that the most deserving talents get the spotlight they deserve, capturing the attention of Bollywood, Hollywood, event organizers, producers, and directors actively seeking fresh and diverse talents.

At the core of our vision is the profound Sanskrit phrase "Vasudhaiva Kutumbakam," which translates to "The World Is One Family." We are dedicated to creating a global stage that celebrates the rich tapestry of art forms in India, showcasing the cultural diversity and artistic brilliance of our talented community worldwide. By doing so, we not only provide a platform for artists but also contribute to the cultural exchange that fosters unity and understanding across borders.

International Indian Icon (3iii) is more than just a competition; it is an initiative that seeks to reward and recognize emergent talent on an international scale. As an endeavor by Gee Vision Inc. USA, we are committed to shaping the future of the global Indian talent community. Join us on this exciting journey of artistic discovery, where the world truly becomes one family, celebrating the myriad talents that make our global community more vibrant.

  1. 3iii (Three Eye) stands for INTERNATIONAL INDIAN ICON — the world’s first-ever non-profit, onsite and online global talent platform dedicated to discovering and showcasing Indian talent across the globe. Established in 2017 by Sharan Walia, 3iii is now proudly presented by the USA-based non-profit organization 3iii Talent Foundation (3iiiTF).
  2. The platform was created with the blessings of legendary Bollywood music director Bappi Lahiri, who served as the Grand Master Judge for Season 1 in Boston and Chicago. He was joined by celebrated Bollywood actress Meenakshi Seshadri as the dance judge and internationally acclaimed pop star Gioconda Vessicheli from Italy and Bollywood.
  3. Over the course of eight successful seasons, 3iii has welcomed an impressive panel of distinguished judges from the entertainment industry, including Bollywood music director Jatin PanditJai Ho choreographer Longinus Fernandes, renowned lyricist, composer, and singer Arko Mukherjee, playback singer Anupama Srivastava, and Hollywood musician Hollywood Leigh.
  4. At the core of 3iiiTF’s vision and mission is the commitment to providing opportunities for Indian talent across all categories and age groups worldwide. The platform is designed to help artists pursue their dreams by offering them the stage to perform and compete at city, state, national, and international levels — without any limitations or restrictions.
  5. Episodes from the first eight seasons of 3iii have been broadcast globally through partnerships with leading international media platforms including Zee TV USA, Sahara One, Samay, Filmy TV, Lykstage, and Sulekha, along with extensive coverage on social media platforms like YouTube, Vimeo, Facebook, and Instagram. This wide-reaching presence continues to help connect and inspire the global Indian community, fulfilling the mission of INTERNATIONAL INDIAN ICON (3iii) to bring Indian talent to the world stage.

Current 3iii 2025 S-9 FREE Auditions are open @ www.3iii.us