Why 3iii

Why 3iii?

We The Indians living outside India live in that part of the world where the industry of entertainment thrives unlike any around the globe. Our heart takes a beat, the vocal chords hum in an auto mode as we swoon to Bollywood numbers while watching some of the most incredible Instruments showcase their skills in the TV shows made in India.

There is an immense pool of untapped Instruments amongst the Indians around the world, which is ready to throw the towel in the entertainment arena and are itching to find a platform to show their sunny sides whether it is singing, dancing, and musical instruments or for that matter purely perform to entertain.

And that is exactly why for the first time in the history of Instruments competition, a show is being made which migrants will call theirs. So guys and girls, get ready for a ride, which will take you through a journey of passion and performance.

  • 3iii allows people of Indian origin to stay connected to their roots and embrace one form of rich art or the other.
  • These artists do not get the same opportunities to showcase their talent that artists residing in India get
  • This show is one targeted to the migrants, and is specifically made for them. This has happened for the first time in the history of talent competitions.
  • Indians residing in different parts of the world can regard this as their calling
    • Any one of any country, any religion, any color, any culture or any gender and of any age groups is welcome to participate if he likes any Indian Talent (Singing in any Indian language, dancing of any Indian dance format, can play any Indian instruments, loves to wear Indian traditional clothes etc.)  

All it takes is a video of your talent, captured using cameras or smart phones, which has to be registered and uploaded on our official website and app. If you don't want to make a video or want to audition LIVE, online LIVE and on-site auditions are your options to audition in front of judges of your choice on Zoom, which will enable you to get judged face-to-face.

After huge success of 1st five seasons globally, 3iii is every village, city state and country where Indians are residing and Indian art and culture prevails to give opportunity to talent of India at International level. Winners and qualified particpants of all countries will come to USA to compete with winners from other countries to win the title of INTERNATIONAL INDIAN ICON of each talent categy and of each age group.

For all the Indians around the globe, this is your calling. We call upon singers with enigmatic voices, supremely Instrumented dancers as well as the talent of any category to become the international Indian Icon of your category. This is one in a million chance you would not like to let go. So register now to schedule audition of your talent category on or on 3iii App (Download  from App Store & Google Play).



3iii 2022 Season-VI Pitch Deck